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Ghostery, Inc. (formerly Evidon and The Better Advertising Project) is a software company headquartered in New York City, United States, with offices in Sandy, UT and London, UK. The company primarily develops software products and services oriented towards digital experience, internet privacy, and market intelligence. Ghostery is best known for making the Ghostery proprietary freeware privacy-related browser extension which is available on Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Safari. In addition, they also have a mobile app available on iOS and Android. It enables users to easily detect and control online advertising and tracking technologies, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits. ==History== The company was founded in 2009 as The Better Advertising Project by Scott Meyer (former CEO and President of About.com), Ed Kozek (former VP of Engineering and Product at Right Media) and Colin O'Malley (former VP of Strategic Partnerships and Programs at TRUSTe), and financially backed by Warburg Pincus. The company's goal was to develop a compliance platform for the “self-regulatory” program behavioral advertising online, commonly known as the Ad Choices program. Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.〔 In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.〔(【引用サイトリンク】url=http://www.adexchanger.com/online-advertising/evidon/ )〕 In April 2014, Evidon was re-branded as Ghostery, unifying its branding with the consumer-oriented app. The company planned to increase its focus on enterprise-oriented solutions for digital experience management and privacy compliance.〔(【引用サイトリンク】url=http://www.adexchanger.com/data-exchanges/evidon-rebrands-as-ghostery-focuses-on-marketing-cloud-management/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ghostery, Inc.」の詳細全文を読む スポンサード リンク
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